Step 5 & 6: Synergy and Results

Short Version:

"Results" is about building your business to where it gets to the point…we reach finally reach our full definition.
A Commercial enterprise was about mastery in step 1...
Profitable enterprise was covered in Step 2...
That works started in step 3 when you created systems...
Without You started in step 4 -team building-and finished here in Steps 5 and 6.

Step 5 and 6 are about Synergy - where all of your hard work before now works together.

You get Synergy which brings you results.

Let's define synergy as method where all the different parts of your business working together-bring better results than if you added up the separate parts together.

1+1=3,4,5 or more!

If You Can Say YES to all the Statements Below, You Have Successfully Completed Steps 5 & 6:

• I have identified, appointed and groomed a general manager so I can walk away from the business and still get massive results...
• My business has contingency staffing plans in the case of any absence and staff are cross-trained so as to remove "king pins"...
• I have an enrolling and inspiring company vision and mission...
• My team knows about the vision, mission and rules of the game...
• Each member of my team is inspired in their role, contributing to the company's vision and mission...
• I have a system for career planning within the company...
• I have an ongoing training system for staff including time management training, sales training and team skill based sessions...
• My staff all have job descriptions and I have a redundancy system that I have shared with staff...
• My business subscribes to industry newsletters, magazines and other educational materials...
• I don't have to show up at work every day...
• I enjoy and am motivated by my work...
• My business fulfils my life goals...
• I have financial and personal independence...

Long Version

Once you eliminated the chaos, secured predictable cash flow, created the infrastructure of your business, and have the right team members place you have some real choices:

• A Sit back and enjoy the passive income from the business
• B Take what you created and multiply it a 2nd office, a 2nd business...
• C Both A and B.

Must you complete all 6 steps? No. You have the choice to relax after step 2- the predictable cash flow, or perhaps you want to take a rest on your journey and sit on step 4-team for a while. ActionCoaches sometimes are viewed as driving and pushing their clients to focus on profitability only. It may seem that way from the outside, but what onlookers don’t know is that we simply coach our clients to achieve their goals and dreams- whether it be all about profit, a better balanced work and home life, or developing a business that runs completely without the owner so they can focus on something that’s their real passion.

If you set out to accomplish all 6 steps, when you arrive at step 5, our goal here is about duplication. Taking what worked in the past then multiplying it. This could mean...

• multiple locations
• multiple businesses
• franchising what you started
• or –as with a few of our clients taking their business "mega huge" to be international

You'll continue with what you learned about the correct direction/method about delegating parts of the business in step 3 and 4.
The 2nd part of Step 5 and 6 is the final delegation: appointing someone to run your business so you can move upward and onward- a General Manager, a CEO, a President...
Finish with the final position at top-the president or GM

You're final action step here will be to make sure your successor is well trained to carry on the job you did.
You will need to set up a strong yet simple reporting system-those KPI's we talked about earlier- then stand back and enjoy the results.

He didn't do it my way... One of our very own coaches followed the 6 steps and soon after he turned the reigns over to the new General Manager, he had faced some new challenges: "I had hand picked my successor and had been developing him for about 5 years. We worked side by side through the good and the not so good. I was 100% confident he could do the job... but he wasn't doing it the same way I did! What my own coach pointed out to me was that as long as this new General Manager got the clearly spelled out results, HOW he got them was no longer my concern. Specifically, I laid out expectations in the form of Key Performance Indicators for Net Income Customer Satisfaction Yearly Growth Employee Satisfaction So as long as he met those 4 clearly defined deliverables, I saw that I couldn't really tell him HOW to do it. Looking back, I think my pride was a little wounded...here was my protégé who was doing things better than I had done. After about 4 months of doing nothing than stopping by to pick up a check, I deflated my ego real quick."

As Brian Dombach explains in his book The Business Coach, "...now that everything is coming together, it's time to turn up the volume and make sure that the outcome is far greater than the inputs..." Are you gone completely? Not necessarily so…in his book, Coach Brian on the very next page writes "...as we start to grow faster and faster, cracks will appear." In these final steps, you may act more like problem solver- or an advisor, similar to a Board of Directors Member.

One way of thinking about business now is to compare it to other investments.
Is your Return on Time, Energy and Money better with your business, or would it be better invested in the stock market, some CD's from your bank or, maybe even in a mason jar in your back yard.

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