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"About a year ago I read the E-Myth, and thought this is hopeless, I will NEVER be able to systemize my business - but thanks to Thom Finn, with ActionCoach, it is already happening!"

Thanks CoachMyBiz,
Matt Snader
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Recommended Reading

Coach Thom

Writing Web Copy that Sells - by Maria Velos"...So much attention paid to the graphics and the layout of a website but the copy (words) are too often overlooked. This book gives a crash course in how to write effective copy."

Be My Guest - by Conrad Hilton - Customer service is more important in hotel business than in any other. The pioneer of the upscale travel explains how to simply create raving fans.

Ugly Websites Makes More Money - by Jerry McNulty - Excellent Case studies and gives a great lesson that functionality of a site is more important than beauty.


Coach Paul

Waiting for your Cat to Bark? - by Eisenberg - The consumers buying experience has changed dramatically and forever. Why? "It's the Internet!" Traditional marketing and branding approaches need to be re-written - re-created to make the connection with consumers.

How I Raised Myself From Failure To Success In Selling - by Frank Bettger - The author provides ageless techniques and inspiration for succeeding in Sales. He presents straightforward stories and direct Action Steps.

21 Irrefutable Laws of Leadership - by John Maxwell - This is an easy to read yet profound in its depth and clarity. The author presents timeless principles for true leadership with practical insights. It is filled with hope, direction and encouragement.


Coach Jeff

The Trusted Advisor - by Maister / Green / Galford - About client trust and building relationships. Applies to business and personal life as well. A must read for professional service related businesses.

Good To Great - by Jim Collins - This book is a great read that applies to many aspects of business. Covering topics such as "getting the right people on the bus" to the "hedgehog concept" it will guide the reader and challenge them on many of the issues facing all businesses.

The Little Red Sales Book - by Jeff Gittomer - A pocket reminder of quick hits for sales people. Helps to remind / motivate / in any easy to read - 15 minutes at a time format. Also suggest those that like Gittomer to sign up for his weekly newsletter. Progressive - not for very conservative types.


Coach Marcia

The Goal - by Eliyahu M. Goldratt - Tells the Story of Alex Rogo, a plant manager, who has to improve the performance of his plant or have it closed. In manufacturing, the GOAL is to reduce operational expense and inventory while increasing the throughput of the plant. This book will give anyone working in a manufacturing or production based business insight into how to reduce bottlenecks, improve cash flow, and increase profits.

Think and Grow Rich - by Napoleon Hill - Napoleon Hill was a contemporary of Dale Carnegie. This book, originally published in 1937, uncovers the secret to great wealth, which Hill discovered after interviewing more than 500 of the most affluent men and women of his time. Hill's 13 step formula will help you think like the rich - a requirement to discovering wealth and success.

Empowerment Takes More Than a Minute - by Ken Blanchard, John Carlos and Alan Randolph - Explains that empowerment is not "giving power to people". It is "releasing the knowledge, experience, and motivation they already have". Provides a plan to help managers and employees achieve bottom-line empowerment in their organizations.


Coach David

Overcoming The Five Dysfunctions Of A Team - by Pat Lencioni - Why teams don't perform at their peak and some clear strategies on how to fix it.

The Speed of Trust - by Stephen M.R. Covey - This is by the Son of Stephen Covey (7 habits fame) Stephen MR is actually the guy that put the current Franklin/covey organization together and is a true leader in his own right. Talks about the need to have and build trust and the fact that business transactions get done more quickly, efficiently and profitably when the parties trust one another.

Love is the Killer App - by Tim Sanders - How to win business and influence friends. Sanders is the chief solutions officer at Yahoo. Its about the necessity of valuable relationships in the business world. Rich with practical effective strategies to enhance and develop biz relationships.


Coach Graham

The Other 90% - How to unlock your vast untapped potential for Leadership and Life - by Robert Cooper - This book will really change your view of what is possible in our daily lives and in the world and challenge your assumptions about human capacity. It gets right to the heart of what matters in leadership and life with interesting snippets from neuroscience, inspiring stories and practical tools. This should be a priority read for all business coaches.

1776 - by David McCullough - Aside from the history, this riveting recount of Washington's 1776 provides a unique insight into the mind of a leader under fire and on the brink of defeat.

The Fred Factor - How Passion in your work and life can turn the ordinary into the extraordinary - by Mark Sanborn - It's about going the extra mile and always doing more than is expected. When you feel your life is at a low point, when your confidence and commitment at work are wavering and you just want to get the job done and get home, read this book when you get there?


Other Favorites

Personality Plus - by Florence Littauer - Similar to the DISC profiles, this identifies four personality traits as melancholies (C), phlegmatic (S), sanguine (I), and choleric (D). Similar analogies and behavior styles to the DISC.

Eat That Frog - by Brian Tracy - Great book on time management. Brian Tracy offers 21 steps to stop procrastinating and getting more done in less time.

Everyone's A Coach - by Ken Blanchard and Don Shula - Two coaching legends tell us that whether its sports or business, winning and losing doesn't depend on trick plays or new systems. It comes down to motivating g people to work hard and prepare to play as a team.

What to Say When You Talk to Yourself - by Shad Helmstetter - This is a book that emphasizes the 70% of the time that we are not talking or even if we are talking our mind allows us to be saying something positive to ourselves in the form of self talk.

Never Cold Call Again - by Frank Rumbaukus Jr. - This is a book that gives lots of ideas on how to get leads calling you without doing cold calls.

The Leader Within - by Ken Blanchard, Drea Zigarmi, Michael O'Connor & Carl Edeburn - This book is focused on how to serve others in your organization and staff.


Action Coach of Central Pennsylvania
1770 Hempstead Rd. • Lancaster, PA 17601
Phone: (717) 291-9191 • Fax: (717) 291-9561
Email: info@coachmybiz.com

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