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Newsletter - June 24, 2010
The Value of a Good QuestionOne of the more difficult aspects of B2B sales is letting go of our natural need for approval and asking the tough questions that lead prospects to make a decision. The conflict between our "need to be liked" and our "need to get the sale" is often at the core of our resistance to asking the tough questions. You can't always have both, and that's why it's hard. But letting your need to be liked get in the way of productive sales conversations will cost you time and money.How can you overcome this natural conflict? First, separate your role as a sales person from your identity as a person. Don't take the resistance you encounter or the discomfort generated by asking tough questions personally. Second, understand that asking tough questions - questions that challenge your prospect to look at something they do not want to consider, questions that move them out of their comfort zone, questions that force them to look at their business and their current situation from a new vantage point - will create urgency and compel them to make a decision. Third, remember that a "fast no" is better than a "long maybe." We work so hard to get an appointment and earn the opportunity to make our pitch. This makes it natural to want to keep the conversation going, even if we're getting strung along with a long maybe ("this looks interesting, let me think about it"). You'll save yourself and your prospective client a lot of time by asking a few pointed questions that compel them to make a decision - even if that decision is a NO for now. How much more productive will your sales process be if you ask questions that create "decision urgency" and enable you to focus your valuable time on prospects where you quickly discover a compelling reason to move forward? What are the tough questions you can ask for your solution and what do you need to do to ask them earlier in the conversation? Do your questions hit the key business issues that business owners worry about (increasing revenue, decreasing cost, improving efficiency, etc.)? Can you personalize these questions with a simple follow up such as "What is it costing your company to NOT address this issue? What does this mean to you personally?" Also remember to practice beforehand and to record your sessions, when reviewing, your way forward will be clear. Set up a Complimentary Assessment with Coach Jeff
Video Corner
Here is a great video from Tom Malesic, owner of EZ Solution
on what you should know before building an E-Commerce website.
Jeffrey Gitomer LIVE in Harrisburg, PARegardless of the economy, sales are still being made. The only question is, "Who's making them?" Join Jeffrey Gitomer for an information-packed half-day seminar based on his best-selling Little Red Book of Selling and his Little Gold Book of YES! Attitude. Come to the event and receive the SALES ATTITUDE you need to sell any product or any service in any economy - without sacrificing price or product!Friday, September 17, 2010
Hilton Harrisburg, One North Second Street, Harrisburg, PA DON'T FORGET TO REGISTER FOR ACTIONCOACH'S LUNCHEON AND AFTERNOON WORKSHOP
TOPIC: APPLYING A YES! ATTITUDE: Put Jeffrey's Lessons into ACTION in YOUR Business
SPONSORSHIPS ARE NOW AVAILABLE!
Contact Jamie Frey, ActionCOACH PA & NJ Marketing Manager, or call (570) 640-7436 for details. |
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