Newsletter - April 29, 2010

What Do You Do?

So, you're at a business event and the inevitable question arises, "What do you do?" Now is the time for your "Elevator Speech" to kick in and smartly tell your story. Or is it?

Most often we tell the inquirer our job category (e.g. accountant, plumber, salesperson) or job title (VP, realtor, sales representative) and where we work. At this point, the conversation often goes relatively dormant as they offer an unknowing, polite, or perhaps perfunctory response about your work. No one likes to feel stupid or feel like they are being sold. At best they only have a shallow concept of what you really do and how you truly make a difference for your clients or customers.

If you dislike your work, perhaps ending the conversation about your job plays to your advantage by avoiding a disheartening conversation. It may also be that the person was simply making polite conversation and has no real interest in your business.

Assuming, however, that you are an on-purpose business person working in an on-purpose position, then you truly are interested in the on-purpose business approach of Doing More Of What You Do Best More Profitably. If that's the case, then your response to their question just short circuited your organic opportunity to earn a new client or gain a source of referrals.

Instead, what if you had a respectful and relevant response that actually got the person interested in what you do - or at least more interested - while providing a clear understanding of your on-purpose customer? In this classic On-Purpose Business Minute, you'll learn how to use the "Do Do Dialog" to transform small talk into big opportunities. Who knows, you might just gain a new client or a referral and do more of what you do best more profitably.

Click here to check out the One Minute video.

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